Since first introducing its generative AI assistant, Snap has been steadily ramping up the quantity of AI in its app. Now, the corporate is including a brand new slate of AI-powered options because it begins testing a bigger redesign of the app.
Snap typically brings new AI options to its Snapchat+ subscribers first, and the corporate is constant the pattern with a brand new function referred to as “My Selfie.” The function makes use of selfies to create AI-generated photographs of customers and their mates (if in addition they subscribe) in inventive poses and conditions. The corporate can be rolling out a brand new “grandparents lens” that makes use of AI to think about what you may appear like as a senior citizen.
Snapchat+ subscribers may also get entry to a brand new AI function in recollections, which tracks customers’ beforehand saved snaps. With the change, Recollections will have the ability to floor photographs and movies which have been edited with with AI-generated captions or new AR lens results.
Moreover, Snap is making its chatGPT-powered MyAI assistant extra highly effective with the power to “downside remedy” primarily based on picture snaps. The corporate says the assistant will have the ability to translate restaurant menus, determine vegetation and perceive parking indicators.
The brand new AI capabilities arrive as Snap is beginning to take a look at a bigger redesign of its app that’s meant to make Snapchat, lengthy criticized for a complicated interface, less complicated and extra intuitive. The brand new design will deliver conversations between mates and Tales content material right into a single view, with Tales on the prime of conversations. (Curiously Snap beforehand mixed customers’ chats and Tales right into a single feed in a earlier, widely unpopular redesign in 2018.) The redesign may also get rid of a separate tab for the Snap Map, inserting it as an alternative within the “chat” tab.
And as an alternative of retaining separate sections for Highlight and Tales, Snap will mix the 2 right into a single “Watch” feed that can algorithmically advocate content material. Whereas the present iteration of Snapchat has 5 distinct sections, the “simplified” model could have simply three, together with the digicam, which is able to nonetheless be the primary display screen customers see upon launching the app.
Snap has struggled with main redesigns prior to now and the corporate says it intends to roll out the brand new look slowly, with solely a small variety of customers getting the replace to begin.
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